Premiere Fitness Updates

Club Insider - John Cardillo speaks

Physiomed acquires Premier Fitness locations

Jan 06, 2012, 10:24 ET

Members will benefit from commitment to health improvement and business integrity

TORONTO, Jan. 6, 2012 /CNW/ - Physiomed Group Inc., one of the largest franchisee networks of paramedical health clinics across Canada, today announced its acquisition of a number of locations of the Premier Fitness chain of health clubs and the launch of its new Physiomed Fitness brand.

The clubs purchased were mainly those locations where the new owner/operator of the club, a healthcare professional in most cases, had already been running a Physiomed clinic. With its newly acquired clubs, most of which are located in Southern Ontario, now operating as Physiomed Fitness locations, the company is looking forward to bringing its dynamic, whole health model to its new members. "When the opportunity came up for us to extend our clinic operations to the club itself, it was an easy decision since we have been tenants in these locations for over 15 years and we know that they are exceptional facilities," Dr. Scott Wilson, Chairman and CEO of Physiomed.

"We're very excited about the opportunity we have to help change the way that the Canadian health and fitness industry operates" says Dr. Wilson. "With our model, everyone can now have an unparalleled level of access to professional health and fitness support; the likes of which was previously only available to the wealthiest Canadians at executive health clinics."

Physiomed's new health and fitness model will be different from other fitness clubs. Its use of owner/operators ensures a high degree of accountability to its members. If members have any questions or concerns, there is someone right there who is focused on making things work for that member. The company's model also brings together the best elements of traditional health and fitness centres. It includes expansive and well-appointed facilities, a full range of equipment and a variety of group fitness programs combined with a scientific approach to health and fitness; originally developed through its interdisciplinary health clinics that each have on staff a licensed physiotherapist, chiropractor, kinesiologist, nutritionist and registered massage therapist.

"We're focused on ensuring our members achieve their health and fitness goals; whether that means losing weight, improving athletic performance, recovering from an injury or managing a chronic or metabolic condition," says Dr. Wilson. "That's why we employ trained health professionals and a proprietary, comprehensive, individually focused Health Assessment process."

"In addition to extending our owner/operator and whole health model, we're also focused on client-centric business policies and best practices," continued Dr. Wilson. "In the operation of our current franchised Physiomed clinics, we have made it our mission to build a reputation for integrity, fairness and outstanding customer service."

When asked what a new member can expect when they walk into Physiomed Fitness, Dr. Wilson said: "Our goal is to show people that we're a different kind of fitness club. In fact, we are so confident that we're offering a 30-day free membership and Physiomed Health Assessment to all prospective new members!"

About Physiomed:

Physiomed is one of Canada's largest and fastest growing franchisee networks of healthcare clinics. Its founder, Dr. Scott Wilson, began helping Canadians improve their health in 1994 and has since brought together a team of hundreds of highly skilled healthcare professionals from over a dozen disciplines. Physiomed is proud to have helped improve the health and fitness of hundreds of thousands of Canadians.

For more information, please visit:  To request a free 30-day membership and Physiomed Health Assessment, please visit: